Business Card: Its importance and dimensions

Before there were websites and applications, if a person wanted to make a statement out of their business, there was a more relaxed and much cooler way to do that. The person would slide their hand in the pocket and pull out a business card to hand it over to the other person. Even though small in size, it had a significant impact on the other person.

Handing out business cards was a statement that meant that the person is always ready to get down to business and talk about their business. This was and still is considered as a highly personalized form of marketing. There are several ways in which a person can promote their business, and the variety of designs and customization gives you more opportunities to promote your business or firm creatively.

A business card is an introduction to the firm and reflects the person who is a part of that firm. Making an attractive, eye-catchy business card with relevant information is essential to capture the attention of the other person and leave a mark in their memory. They are inexpensive, and a cheaper way of advertising and marketing, as a local printing company, can produce hundreds of cards for a few dollars.

Business Card Dimensions

It is important to understand the dimensions of the business card as even a minor mistake can have a significant impact. Designing a business card is an easy task since there are already many available designs from which a person can choose. A person can hire a graphic designer to make the layout, or they can start from scratch and design it on their own. The most common way to make a business card is keeping its rectangle and using both sides of the card to provide information.

People have gotten creative with their ideas, and now some people even provide foldable business cards that offer the company name on the cover with a little history or information on the insides. There are endless possibilities to choose from, so you have to be clear about what you want from your business card.

Standard Business Card Size

The business card is a compact way of representing your business to the world and a great way of marketing for any firm, whether its a startup or chain business. However, there are specific standard business card sizes and rules that have to be followed for the perfect outcomes.

The standard dimensions of a business card are 3.5 x 2 inches. This is the printed outcome of the finished card. Some of the business card designs include a ‘bleed area,’ which is a 1/8 inch of space that is extended beyond the edges of the card. This is done to give the business card an appearance that the printing “bleeds” from the side of the card instead of just having white borders.

Some things to take care of while designing a business card and for the business card dimensions are:

  • The document page size should be equal to the card size area, including the bleed area. This should give the aspects as 3.75″ wide and 2.25″ high, which is later trimmed down to the required size.
  • In the case of vertical cards, the user can switch the height and width instead of rotating the whole card.

Note: In metric systems, the standard business card is 8.9 x 5.1cm or 88.9 x 50.8 mm.

Trimming down the card is a crucial task that needs precision and close cutting, so it is important to put all the essential information in the design area along with the logo to avoid any mishappenings.

Some other types of business cards are:

  • two-sided business cards
  • custom business cards (Round corners, plastic cards, foil stamping cards, die-cutting, etc.)
  • folded business cards

Business Card Holder

Once your business card is designed and printed according to the guidelines, it is crucial to have a place where you can keep these cards together and easily accessible. The best way to tackle this problem is by using a business cardholder. The business card holder is usually a plastic box that can hold up to 50-100 cards, depending on its compartment space. These holders have a small margin (a gap between box and card) in their sizes so that the cards can be taken out quickly from the boxes whenever they are required.

Business Card Mockup

Business Card Mockup is referred to like the presentation of the card once it’s completed in the form of an image to show what the design would look like once it is printed. The mockup allows the users to have a better idea of what the final product would look like. The dimensions of these mockups are 4167 x2279 px at 300 dpi.

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